My designs always begin with observation. I carefully observe the world around me, identifying challenges, patterns, and opportunities. From these observations, I formulate hypotheses, envisioning potential solutions to address identified needs or issues. These hypotheses serve as the foundation for experimentation, where concepts are tested, refined, and iterated upon. Through a series of experiments and prototypes, I gather feedback, analyze outcomes, and adapt their approach accordingly. This iterative process ultimately leads to the refinement of the original concept or idea, ensuring that the final design is not only functional and aesthetically pleasing but also deeply resonant with the needs and desires of its intended users.
Shawn Sistrunk 